Horribly Devoted is born from the belief that authenticity, self-discovery, and embracing one’s uniqueness empower a life of complete freedom. We celebrate eccentricity, finding inspiration in influential artists who disrupted norms and embraced resourcefulness.

Our purpose is to provide our customers with beautiful, unique, made-to-order, slow-fashion pieces while making a positive impact on the environment. Our mission is to reduce (leather) waste and create awareness of slow fashion, and the value of owning unique pieces available in truly inclusive sizing.

We are an independent label founded by Victoria in 2021.